Partner & media kit
Everything you need to price a deal, on one page
Audience, reach, rates, deliverables, brand safety and the terms — no gate, no form, no discovery call before you can see the numbers. Print it and send it to your team.
Reach at a glance
30 days through July 31, 2026
Deduplicated across all channels.
52% organic search.
42.6% open rate, double opt-in.
Avg. position 8.4.
Swipe the table sideways for the remaining columns
| Channel | Audience | Engagement | Cadence | Language |
|---|---|---|---|---|
| Website | 96.4K | 214 | 2–4 long-form pieces per week | English |
| Newsletter | 12.4K | 42.6% | Weekly, Thursday 08:00 ICT | English |
| YouTube | 48.2K | 1.2M | 2 videos per month | English |
| Telegram | 8.9K | 31.0% | As changes happen, ~6 posts/month | English |
| Zalo OA | 6.2K | 24.0% | Weekly | Vietnamese |
| TikTok | 31.5K | 6.1% | 3 clips per week | English |
| Facebook Page | 24.7K | 2.8% | Mirrors site publishing | English |
| 7.3K | 4.3% | Weekly | English | |
| X | 15.8K | 1.9% | Daily during active tests | English |
Audience
Who is actually on the other side
Analytics plus an on-site reader survey (n = 1180, 2026-03). Intent matters more than raw size — that is the whole argument for this channel.
Age
- 18–2412%
- 25–3441%
- 35–4429%
- 45–5413%
- 55+5.0%
Gender
- Male64%
- Female34%
- Undisclosed2.0%
Household income
- Under $15k18%
- $15k–$35k34%
- $35k–$75k31%
- Over $75k17%
Geography
- Vietnam44%
- United States19%
- Singapore8.0%
- Australia6.0%
- Germany5.0%
- Other18%
Purchase intent
Self-reported in the reader survey. This is the number worth paying for.
Actively comparing a financial product
Evaluating software for a business
Researching a purchase within 30 days
Rate card
What it costs, and what it explicitly does not buy
Every package lists its exclusions next to its inclusions. Those exclusions are contractual, not aspirational.
Sponsored review placement
Turnaround: 3–4 weeks
Includes
- Full hands-on test against the published methodology
- Long-form review on the site, permanently archived
- Newsletter feature in the next issue
- Disclosure block naming you as the sponsor
Never included
- Copy approval or veto over the verdict
- Removal of the review if the score is unfavourable
- Guaranteed rating, ranking position or recommendation
Performance / CPA partnership
Turnaround: Live within 5 business days
Includes
- Placement inside existing evergreen reviews and comparisons
- Unique sub-ID per placement for clean attribution
- Monthly performance report with traffic-source breakdown
- Creative and landing-page feedback from live data
Never included
- Paid, incentivised or coregistration traffic
- Trademark bidding on your brand terms
- Toolbar, adware or cookie-stuffing inventory
Newsletter dedicated send
Turnaround: 2 weeks
Includes
- Standalone email to the full verified list
- Written by me, in the newsletter's voice
- Clearly labelled as sponsored above the fold
- Post-send report: opens, clicks, unsubscribes
Never included
- List rental or export
- Unlabelled advertorial
Advisory / teardown call
Turnaround: Within 1 week
Includes
- Written teardown of your onboarding and pricing page
- Competitive read against products I have already tested
- No publication — private deliverable
Never included
- Any published coverage as part of the engagement
Median EPC, last 12 months
Median conversion rate
Median refund rate
Longest continuous partnership
Deliverables
What actually lands
Deliverables, not adjectives. Each one is a thing that exists at the end of the engagement.
Full hands-on review
Long-form review on the site following the published methodology, permanently archived with a public changelog and a scheduled re-review date.
Screen-recorded walkthrough
Onboarding, core flow and cancellation path recorded end to end and published to YouTube, embedded in the review.
Newsletter placement
Feature in the weekly issue, or a standalone dedicated send. Labelled as sponsored above the fold when it is paid.
Comparison-table inclusion
Placement in the relevant evergreen comparison, with the same criteria applied as every other entry.
Attribution setup
Unique sub-ID per placement, S2S postback where supported, and a monthly reconciliation of my click logs against your reporting.
Performance reporting
Monthly report with traffic sources, device and geography splits, and page-level performance. Sent whether or not the numbers are good.
Past engagements
Three engagements, with the trade-off stated
Partners are anonymised until they give written permission to be named — claiming a relationship a company has not agreed to is a fabricated endorsement. References are supplied privately on request.
A Southeast Asian neobank
Launch a current account into a market where the category was dominated by incumbent banks and readers were sceptical of app-only providers.
- Full 60-day account test published before any promotion ran
- Fee-schedule comparison table against four incumbents, updated monthly
- Newsletter feature plus a screen-recorded onboarding walkthrough
- Unique sub-ID per placement so the partner could isolate my traffic
- 2,140
- Qualified applications
- 63%
- Application → funded rate
- 81%
- 90-day account retention
- 0.2%
- Invalid click rate
The trade-off: The review carried two named criticisms of the product that were never removed. Volume was lower than a pure-promotion placement would have produced; funded-rate and retention were materially higher.
A B2B SaaS platform (Series B)
Reach small teams evaluating a category where the buying decision hinges on migration risk rather than features.
- Migrated a real 2,300-record dataset and published the failure points
- Head-to-head comparison against the two tools readers were switching from
- Answered the pricing-cliff objection openly rather than routing around it
- 870
- Trial starts
- 22%
- Trial → paid
- 4.1
- Median seats per account
- 1.9%
- Refund rate
The trade-off: Trial volume was roughly 40% below the partner's forecast. Trial-to-paid conversion ran about 2.5× their blended average, which is the trade this desk consistently makes.
A consumer subscription service
Reduce early churn caused by customers signing up with unrealistic expectations of how often they would use the service.
- 34-week full-price test rather than a discounted first-box review
- Published the real cost per used unit, including waste
- Added a self-qualification test so poor-fit readers opted out before signing up
- 1,430
- Signups
- 68%
- Month-3 retention
- 41%
- Partner blended benchmark
- 2.4%
- Refund requests
The trade-off: Deliberately discouraging poor-fit signups reduced raw volume. If your objective is top-of-funnel volume rather than retained customers, this desk is the wrong channel.
Terms
Stated before the call, not after the contract
If anything in the right-hand column is a dealbreaker for you, we are not a fit — and it is cheaper for both of us to find that out now.
Yes to
- Flat-fee sponsored reviews, clearly disclosed as sponsored
- Performance / CPA partnerships through a network or direct
- Hybrid deals: reduced flat fee plus revenue share
- Long-term retainers for ongoing category coverage
- Exclusive first-look access, embargoed on my publication date
Never
- Copy approval, pre-publication review or a veto over the verdict
- Guaranteed scores, rankings or 'best of' placement
- Removal or de-indexing of an unfavourable review at any price
- Undisclosed paid placement, or disclosure hidden below the fold
- Link insertions into existing reviews without re-testing the product
- Any arrangement that cannot be stated openly on the page it affects
Brand safety
- No adult, gambling, firearms, tobacco or predatory-lending content anywhere on the properties
- No user-generated comments, so there is no unmoderated content adjacent to your placement
- No programmatic display advertising — nothing renders next to your brand that I did not put there
- No AI-generated review bodies; every published review is written after hands-on testing
- Accessibility target WCAG 2.2 AA across all templates
- GDPR-aligned analytics with IP anonymisation and no cross-site advertising identifiers
Service levels
- First reply to a partnership enquiry
- 1 business day
- Verification pack delivered after NDA
- 3 business days
- Campaign live after brief sign-off
- 5 business days
- Monthly performance report
- By the 5th, every month
- Response to a compliance or takedown request
- 24 hours
- Correction published after a verified error
- 48 hours
Payment, invoicing and tax
Invoiced from a registered sole proprietorship (household business) in Socialist Republic of Vietnam. Tax documentation — W-8BEN, Local invoice (VAT-exempt)— is completed and returned within three business days of request. Standard terms are net 30; performance partnerships settle on the network’s own schedule.
Next step
Send the brief. Straight answer in a day.
Including “no”. If the product will not survive the methodology, you will hear that before either of us spends a month finding out.
Or read how disclosure works before you commit to anything.